The objective for this event was to promote Universal Studio's 2014 Halloween Horror Nights to the 18-25 year old demographic at CSUN with onsite photo engagement, giveaways, and a hashtag driven organic social media strategy. Our team used green screen technology and carefully chosen horror props in order to create an immersive environment that accurately reflected the Halloween Horror Nights experience. The black Classic Booths we used were a great fit because the curtain enclosure created a dark and spooky environment. Social media kiosks were setup so users could instantly share to Facebook to meet Universal's social media reach objectives.