millennials jumping in the air

Maximizing Engagement for the Millennial Generation

The millennial demographic is now the largest generation in U.S. history, with an estimated 80 million citizens in the U.S. alone. This group (ages 18-34 in 2015) was raised in the digital era and expects technology and for it to work, so it is imperative that planning teams have a clear idea and plan in place. They are also a very …

#VidCon 2015

The weekend of July 23-25 at the Anaheim Convention Center, VidCon happened. 300+ of the most influential YouTube creators interacted with an estimated 20,000 online video enthusiasts, mostly of the 13-17 year old demographic. With dozens of sponsors on board, there were a variety of fun and interactive experiences for attendees to engage in. FotoSpark was asked to bring two video booths out for Mitu Network to …

Allure Magazine x Benefit Cosmetics #KillerColors Launch

This past Saturday (August 1st) in Sephora Times Square- Allure Magazine teamed up with Benefit Cosmetics to host the first of two launch events for their #killercolors product line. Event attendees and store customers were treated to a free makeover with a photo op after to share on their social media networks. The same event will be happening again this weekend (August 8th) at …

Color Trends in Event Design

While strategic logistics and partnerships are major components in ensuring a successful event, color psychology is just as important in proper planning. Cultural factors often dictate what schemes are appropriate in addition to branding, messaging, ambience, etc. However choosing the right hues and knowing the effect each shade will have on your attendees’ experience can make or break your event. With …

Three Sentiments for a Great Event

We’ve serviced many events with our photo booth rentals in Los Angeles over the years and have been honored to work with some of the best event planners in the city. As such, we’ve been observant on what truly makes an event amazing. Over on Event Manager Blog, we came across an article on what we can learn from the movie …