The millennial demographic is now the largest generation in U.S. history, with an estimated 80 million citizens in the U.S. alone.
This group (ages 18-34 in 2015) was raised in the digital era and expects technology and for it to work, so it is imperative that planning teams have a clear idea and plan in place. They are also a very social generation, socializing while consuming (or otherwise deciding to consume) brands. These two key facts alone are jewels for event planners in implementing strategic tactics infusing the two.
According to Forbes, it’s estimated that millennials will be spending $200 billion annually by 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. Below are quick 5 tips to get the most out of this distinct and powerful population of influencers:
Content – Strong, engaging content generates an added value for participants and strengthens the character of the event. However, with the massive amount of information available now and the resulting rise of short attention spans, content creators must focus on content that’s “snackable” or otherwise easy to grasp.
Platform(s) – Be sure that the platform(s) selected are appropriate and most relevant for your audience. The tools and technology you select for the event will influence the outcome of the engagement objectives itself.
Incentive – What will motivate your audience to engage with your event and furthermore share with their friends and extended networks? When people can attach a value, it triggers interaction and extended action.
Innovation – Events have changed significantly by focusing more on attendees. It is important that audiences have the ability to participate more deeply. The event content type and format influence each other and need to be optimized for specific target groups.
Location – Making sure that the place caters for the right level of connectivity required by the tools you use is a necessary step that will determine the success of your program.
With the range of capabilities of our sleek new Foto Kiosks, Foto Spark works with event planners and marketing agencies to create programs that will maximize event objectives in brand awareness, social engagement, and good old-fashioned memories transcendent of any generation.